Going Shopping at the Carbon Farmers’ Market

“Where Can I Find Carbon-Farmed Food and Other Goods?”

If you’ve ever typed the above question into a Google search bar – well, I know two things right away: You are an early adopter, well ahead of the mainstream market. And your search didn’t really yield any results.

Carbon farming, also known as regenerative agriculture, is starting to gain visibility even in mainstream media. Agricultural solutions to global warming are now taking center stage at international climate conferences. Regenerative farming and its various methods feature prominently in the best-selling book Drawdown, launched just this April, which models and analyzes 100 most substantive solutions to start reversing climate change.

Image credit: Project Drawdown

And what makes regenerative farming so exciting is that it’s a climate solution you can take a bite out of – and it tastes delicious.

So you’re excited, and want to be a part of this solution, and you head to your friendly neighborhood natural grocery store to look for their “regeneratively farmed” or “carbon-farmed” products aisle.

Except that there isn’t one. And the store manager likely won’t know what you’re talking about. Organic foods, you mean? Non-GMO? They’ve got you covered. But “organic” or “non-GMO” don’t necessarily indicate that soil-building and soil carbon storage is happening where these products originate. There aren’t yet labels or certifications to help you choose regeneratively grown food or regeneratively sourced products.

At any farmers’ market across the country, you’ll most likely have the same experience.

The idea that our food and other consumer goods could actually be produced in a way that’s better than “sustainable,” better than organic, is news to most of us. Farming does not need to be destructive, it can be restorative and regenerative. Instead of a major contributor to climate change, it can help to slow down or even reverse climate change. Does that sound too revolutionary, too good to be true?

But it’s possible, it’s happening, and we at Project Grounded invite you to join us in making this climate solution a part of our lives. Everyone’s, not just the farmers’ – or climate scientists, engineers, or politicians.

In order for that “regeneratively produced” aisle to appear at your grocery store, consumers must first drive the demand for those goods. We have to say to producers that we want the goods that come into our homes and lives to be produced in a way that stabilize climate. “Sustainable” is not good enough. “Less bad” is not good enough. We have to raise the bar high.

In the meantime, where do you – the intrepid wannabe-regenerative consumer – go? Where do you start to find these products, to show your support for the pioneering farmers and companies who are already on board the regenerative train? Here are some steps to take:

  • Download Project Grounded’s free Regenerative Consumer Toolkit, which lists 10 action steps to start shifting your daily habits and choices from sustainable to regenerative.
  • Find links to “Cool Companies” who are already pursuing regenerative supply on our Learn page.
  • Check out our Carbon Farm Map and identify the carbon farm closest to you. Is there one in your area? Congratulations? Even if not, some of these farms also send their products online or do drop-offs further away.

One comment

  1. d.true says:

    Hands down informative, empowering, and true to word. This knowledge here and the individuals involved are all bringing necessary change and welcoming all into the fold.

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